BabyDish, whose BabyBeReady Diaper Bag Survival Kit is used by celebrity parents such as Angelina Jolie, Jennifer Garner, and Gwyneth Paltrow, has joined the fight to find a cure for Canavan Disease, a rare genetic disorder that has no known cure. Designer Stacie Mindich-Jordan, BabyDish’s founder, has now created the Jacob’s Cure Smiley Bag.
Who’s carrying this new bag? Marcia Cross got a double stuffed version for her brand new baby girls, as did Patrick Dempsey for his twin boys.
The exclusive new bag, which retails for $50 empty & $99 stuffed with newborn essentials, is sold in select stores and on the BabyDish website. It is inspired by the luminescent smile of Canavan sufferer Jacob Sontag, a 10-year-old boy from Harrison, NY, who, though wheelchair bound and unable to speak, touches the heart of everyone he meets with his “thousand-watt smile.” Forty percent of the profits from the sale of every bag will go directly to Jacob’s Cure, a non-profit foundation started by Jacob’s mother, Jordana Holovach.
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