At the latest kids industry trade show, celebrity moms rolled up their sleeves and manned their booths alongside mompreneurs from all over the country. Making their trade show debut this year at the ABCkids show in Las Vegas were lines from Jenny McCarthy (Too Good by Jenny), Joan Lunden (Kindercord) and Ali Landry (Belle Parish).

Ali celebrated the launch of Belle Parish, in true Vegas style, at an exclusive party held at The Wynn hotel’s Blush nightclub. The party was co-sponsored by Jujube, Itzy Ritzy, WKC-LA  and presented by Childstyle Magazine.

Guests were treated to a red carpet entrance, champagne bar, mini
cupcakes, and a lot of dancing! Ali and her husband (film-maker Alejandro
Monteverde) mingled with buyers and other companies exhibiting at the ABC
tradeshow in the VIP room, on the exclusive patio and on the dance floor at
Blush. Over 800 people came out for the event which went well into the night

At the end of the night, Ali passed out gift bags contributed by
Ju-Ju-Be  and Itzy Ritzy; and included items from
Mabel’s Labels, Bottle Snugglers,  Child Style Magazine,  UVSKinz, The Jumpitz and more.

Belle Parish is a sweet and nostalgic clothing line, inspired by Ali’s upbringing in the south.


  1. love the Belle Parish! Always looking for unique clothes for my girl!

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