New Balance and Sesame Workshop, the nonprofit educational organization behind Sesame Street, just released their co- branded collection — featuring three lovable Sesame Street characters – Elmo, Cookie Monster and Oscar the Grouch – with New Balance’s heritage running shoe – the 574.
You can snap up these awesome sneakers in Infant, Pre School and Grade School sizes. Each shoe features EVA cushioning in the midsole and heel and a solid rubber outsole for support and durability. Fun Sesame Street character detailing elements include a furry tongue lining, vibrant colors (see below for more detail), eye-catching embroidery, embossing on the upper and a unique insole creative center around a "peeking eyeball" theme. Suggested retail prices are: $43.00 for the Infant; $53.00 for the Preschool; and $65.00 for the Grade School sizes.
We were fortunate enough to get a pair of Cookie Monster sneakers to review. I loved that the sneaker 
was the quality I expect from New Balance. My husband says it’s the only sneaker brand he’ll buy. My toddler went gaga because Cookie Monster was on the sneaker. He literally talks about his Cookie Monster sneakers all the time now. The Cookie Monster sneakers are black suede with blueish-purple trim and laces (and a embroidered applique of Cookie Monster on each sneaker). The sole is the same blueish-purple. The fit was great — and while my son usually wears velcro closure sneakers, I don’t mind lacing up these adorable sneakers a bit.
The Elmo sneaker is white with red trim and orange laces (plus the Elmo appliques). The Oscar the Grouch sneaker comes in green with brown accents and sole with bright yellow laces (and the Oscar appliques). For a closer look at each of these sneakers, click on the sneaker you want to see on the New Balance Kids website.
Right now, get these sneakers in-store at Kids Foot Locker – click here to find a location.
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