newswim.bmpWhile we are in the dead of winter here in the Northeast, it is never too early for me to start thinking about summer! While my family and I enjoy being outdoors during the summer, I am very careful in ensuring that my daughter is well protected from the harmful rays of the sun while at the beach, pool or wherever. In the spirit of protecting my daughter’s skin and maintaining our degree of style, I am very excited to have come across the offers of DaRiMi Kidz.
DaRiMi Kidz is focused on protecting kids from the sun without sacrificing style through its own Sun Busters line of sun-protective swimwear. The company started by two Moms, one from Australia and one from the United States, each loved the sun-protective products they could get for their children in Australia but were not available in the United States. They are dedicated to education about sun protection, and they donate a percentage of their profits to organizations working to prevent skin cancer worldwide. Sun Busters swimsuits and hats for boys and girls offer a sun protection factor of 50+, wet or dry, which blocks over 98-percent of UV rays. The fabrics are also highly resistant to chlorine and salt water. Beyond the utility of the line, I was shocked to see such cool, hip swimwear! I even shopped it around to a few mommies of boys and girls alike and they were all surprised that it had such a high UPF factor and was so impressive looking.
tuttibella.gifDaRiMi Kidz now also offers in the United States, Seafolly Girl swimwear, hats and accessories straight from Down Under. Seafolly is Australia’s leading women’s swimwear manufacturer, and is a brand dedicated to active beach living with a young fashion edge providing a fresh take on swimsuits hats and accessories for girl’s ages 6 months to 16 years old. Some of the Seafolly line also offers a sun protection factor of 50+. I have to say their designs are gorgeous! One of my favorites is the: Hula Hula Sunvest Set! I was really surprised when my daughter wanted to put it on as soon as I received it and she looked so cute in it!
Research shows a strong link between sunburn in children and the increased risk of skin cancer in later life-unprotected exposure to the sun in the first 15 years of life more than doubles the chance of getting skin cancer. Additional research just released suggests that sunscreens are no guarantee against skin cancer and leading researchers recommend that babies and children wear protective clothes and products. Also, infants under six months of age should be kept out of direct sun and covered by protective clothing. You shoud apply sunscreen beginning at six months of age. Children under six months of age should not have prolonged sun exposure.
With the warmer months ahead of us….it’s never too early to plan ahead for proper sun protection and with the Sun Busters and Seafolly lines, you don’t have to sacrifice style while you protect your precious kids!

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