Even at 8 and 5 (8!), my boys are obsessed with Build-A-Bear.  They love everything about the experience of going to the store and picking out their own stuffed animal to stuff, dress and customize. But we don't go very often because it can get expensive and on a normal trip to the mall (where our local Build-A-Bear is), I'm not looking to treat … [Read more...]

Back in March, I attended the Disney Social Media Moms conference in Orlando.  I heard Maxine Clark, CEO of Build-A-Bear speak.  I have to admit, I didn't know much about the company.  For starters, I thought it was only for girls - which it's most definitely not. But the moment Maxine Clark started speaking, I was completely engaged.  I was so … [Read more...]