Image and video hosting by TinyPic

Mattel and Fisher-Price introduced many cool new products for 2010 at the recent ToyFair. As I walked around Mattel’s press section, I actually got overwhelmed. Broken down into sections and by sub-brands, they had so many products to show (and super-enthusiastic demonstrators)

Here are a few of my favorites.

The iXL (shown in picture above) is a story book, game player, note book, art studio, music player and photo album. It looked amazing and I would love a closer look! It will retail for $79.99 and was named the hottest toy for this holiday season by Mattel’s President.  It features and attached stylus pen, an SD card slot for expanded memory, and a USB cord to connect to the computer. Users will be able to add their own photos and songs (MP3s and WMAs)! It can store multiple software titles, songs, and pictures. While you won’t need cartridges, you will be able to purchase licensed software CDs ($24.99 each/sold separately). Ni-Hao Kai Lan, Disney Princesses, Handy Manny, BatmanTM, Toy StoryTM and SCOOBY-DOO!TM software cds will be available June 2010; Shrek® and SpongeBob SquarePantsTM software CDs will be available Sept. 2010. It will come in 3 colors – pink, blue and silver. Requires 4 “AA” batteries.

Image and video hosting by TinyPic

Dance Star Mickey looks so fun — he dances to five different songs and does the MoonWalk!  Also filled with interactive activities, Dance Star Mickey has a sense of humor too. This one if also going to be huge for the holidays.

Image and video hosting by TinyPic

Fisher-Price is now producing the Thomas & Friends Trackmaster line. New and notable is the ZIP, ZOOM & LOGGING ADVENTURE PLAYSET. It promotes the Thomas & Friends CGI new DVD release Misty Island Rescue. The playset features a motorized Thomas engine and features a cool zip line and motorized logging mill.

Image and video hosting by TinyPic

The SING-A-MA-JIGS! were a delight. They chatter, then they each sing their own song, and then when kids put them all together and squeeze their tummies one more time,  they sing together in perfect harmony. They’ll retail for around $12.50 each.

Image and video hosting by TinyPic

Stinky the Garbage Truck (under the Matchbox brand) was dynamite! This interactive garbage truck drives around, loading and unloading. He’s got over 80 phrases, various movements and sounds. Retailing for $59.99, it’s for ages 3+ and will be available in July. Little boys (and probably girls) will definitely flip over Stinky!

Check out my Whrrl Slideshow of Mattel/Fisher-Price.


  1. I also like Trackmaster Zip, Zoom and Logging Playset with Thomas.


  1. […] ToyFair 2010: Mattel/Fisher-Price Tags: bath-amp-body, books, clothes, electronics, entertainment, family, family-travel, friends, kids, mommy-time, movies, on-the-go, play-time, style google_ad_width = 468; google_ad_height = 60; google_ad_format = "468x60_as"; google_color_border = "454444"; google_color_bg = "454444"; google_color_link = "93a734"; google_color_text = "292929"; google_color_url = "de6e99"; No comments currently exist for this post. Add a commentGet a Gravatar Click here to cancel reply. […]

Speak Your Mind